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A Landmark Building

by tcarosa

How VP Supply played a role in a little piece of Rochester history

Tue, Apr 3rd 2012 10:00 am
http://www.democratandchronicle.com/article/20120326/NEWS0204/303260017/Bob-Marcotte

For those of you who have been purchasing from VP Supply since the very beginning, you may remember our first warehouse located in the heart of Rochester on the corner of Brown and Broad Streets. This stoic structure is one of only two warehouses still standing that witnessed the rise of trade in Rochester. Recently, Bob Marcotte shared a column in the Democrat & Chronicle highlighting the rich history of this building. The building itself dates back to the 1820s, and its first owners were key figures in the flour industry which put Rochester on the map. At that time, the Erie Canal ran through this part of downtown before being later moved, and the building was the last of its kind erected in that area. The building was used to store wheat, but as the industry progressed it metamorphosed into a malt house, and became a booming malting company that was "one of the largest enterprises of its kind in New York." The warehouse continued to play an integral part of the Rochester brewing industry until Prohibition hit in 1928, and the it was sold to C&D Warehouse Corp. and began to store automobiles. The warehouse changed ownership a few more times before Marv Miller and Elliot Curwin purchased it upon the true formation of VP Supply Corp in 1965. Its centralized location allowed all areas of the Greater Rochester Area with access to plumbing supplies. VP remained at this location until 1987 when it moved into the Design Center in Henrietta, NY. The Design Center, which was built under the premise that it would provide a centralized location for various building supply and services to customers has since offered great resources to VP customers. Regardless the historic stone edifice warehouse on Brown and Broad Street in downtown Rochester provided the literal foundation which has led VP to the position it is at today.


 

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