About Us

About VP

When VP Supply Corp was purchased in March of 1965 by Marv Miller and Elliot Curwin; it was a simple wholesale plumbing supplier.  Housed on the 15,000 sq ft first floor of a four story warehouse on Brown Street in downtown Rochester, New York.   Since 1997, when Elliot Curwin's sons Gary and Louis along with Gary Perkins took over leadership of the company, VP has grown rapidly.

With the acquisition of United Fasteners and Hardware, Legion Supply, Tri-Bro Supply, J.E Sawyer & Co., Inc. and Dansville Electrical Supply, VP Supply has widen its market reach throughout the Western, Central and the Capital District of New York State and Western Pennsylvania. 

The company‘s acquisitions not only added additional branch locations to VP’s portfolio, but it also expanded VP ’s offerings to include HVAC, industrial contractor supplies, fasteners, hardware, tools and electrical products.  Adding versatility to the reputable VP plumbing product offerings. By establishing the Innovations by VP kitchen and bath showrooms; VP has become an all-around resource to its customers.

Most recently, VP has taken it upon itself to not only become a more energy efficient company, but to offer its customers alternative options to traditional energy sources by establishing a Renewable Energy Division.  

Since 1965, VP Supply has expanded to 16 locations throughout New York State in into Pennsylvania.  Establishing itself as a Northeastern market leader in the wholesale plumbing, HVAC, renewable energy, kitchen and bath design industries.  Creating jobs and keeping dollars within the local community.

VP Cares About People

Gary, Louis and Gary have always maintained VP's focus on the people. Although the typical business model prioritizes fiscal trends and statistics, VP has set itself apart by always putting the customer's needs first. From flexibility on complicated orders to personal assistance on large bids, our customers give us their loyalty because at VP they always come first. This approach has not only set us apart from our competitors in a flooded market, but it has allowed us to continue to grown despite economic hardship.

VP is proud to be one of the largest wholesalers in the Northeast and although remaining progressive as a company, we maintain the same core priorities. If you are a current VP customer, we thank you for joining our family, and if you are interested in working with us please do not hesitate to contact us, we can and will do our best to bring you not only excellent products, but outstanding service.

VP in the Community

Elliot Curwin Golf Tournament

Elliot Curwin; founder of VP Supply, passed in 2003 after a brief battle with cancer.  In memory of Elliot’s leadership role in Rochester’s nonprofit organizations, proceeds from this annual golf tournament; held every second Tuesday in June, goes back into the community that he cared so much about.


50th Anniversary Cuba Place Rehabilitation Project

To celebrate 50 years of business, VP Supply and Flower City Habitat for Humanity partnered to build the Cuba Pl. Rehabilitation Project Home.  Several volunteers and over 350 hours of labor helped build a home for a family in need in the city of Rochester, NY. 


American Diabetes Associations Tour de Cure

After years of participating himself, in 2011 Gary Curwin; President of VP, formed the Elliot Curwin Cycling Team with a roaster of VP employees.  VP Supply’s annual participation helps to promote team building with in the company as well as supports a worthy cause, finding a cure for diabetes.


VP Supply Annual Clam Bake: VP Supply employees and customers get together the first Thursday in June at the Spinning Wheel Restaurant in Syracuse, NY to enjoy clams, games and raffles.  Proceeds from the 50/50 raffle go to a preselected charity.

Awards and Accolades

  • 12 years on Rochester Business Alliance’s Top 100 Company List

  • United Way Award of Excellence (2013)

  • Henrietta Chamber of Commerce Certificate of Recognition (2007, 2011 &2012)

  • American Red Cross Haiti Relief Effort Certificate of Appreciation (2010)

  • Member of the National Association of The Remodeling Industry

  • Habitat for Humanity of Ontario County Major Contributor Certificate of Appreciation (2007)